I spent all day yesterday at the DX3 conference. It was great to see some familiar faces and I also had the pleasure of chatting with some great new minds of the digital world. Best of all, I picked up lots of tips and tricks of the SEO copywriting and content marketing trade.
Content was a hot topic buzzing around the showroom floor. Some of the CMS and Iaas/Saas software was new to me, as were some of the thoughts shared by speakers and audience members alike. It was also rejuvinating to hear – or should I say re-hear (new word of the day, we’ll call it an Aimeeism) – familiar information. Do you ever notice that when someone new says something you already know, it still sounds fresh. That’s because they bring a new perspective, a slightly different angle, a new approach. I love that!
Here are some bits ‘n bites I feverishly jotted down on my iPhone yesterday – I think you’ll find them valuable, too. If nothing else, I’ll give you my “new” perspective on something you already know
- Don’t reinvent the wheel. If you need content ideas, look around to see what others are doing, then do it better.
- We live in a world of social media overload. There are only so many hours in a day and there’s a ton of info to absorb. Keep your content short and to the point. Cut through the BS.
- Be unique. Be controversial. You’ll get others’ attention and spark some great conversations when you evoke emotion.
- Keep your content simple. Your audience is (probably) filled with busy everyday folks just like you and me. Don’t go all corporate and fancy on their ass–they get enough of that at the office.
- Consider video content (you don’t need to be a model or an idol). When you want to learn how to bake a pie or change a tire or build a treehouse, you go to YouTube to watch someone show you how to do it. Share your expertise in video format – people like it.
- Use lots of whitespace, avoid the clutter.
- Keep it simple visually as well as contextually. Studies have proven that animated ads annoy the hell out of people, so don’t litter your pages with them.
- Use short sentences. Use short paragraphs. Use bullet lists. All of these are easy on the eyes.
- Use headlines. People don’t read every word on every page – they scan. A friend and former colleague of mine, Ian Everdell, shared his eye-tracking studies yesterday, and guess what? People scan and stop at headlines. Go figure.
That’s it for me – at least that’s all that was on my little iPhone notepad. I know I’ll remember a lot more as my brain defrags over the next day or two, so I’ll be sure to share more. Remember, short ‘n sweet!