Good morning & welcome to another beautiful spring weekend
It’s Friday morning and I know you want to get out of work as early as possible, so I’ll keep it quick!
Here’s what happened this week in search:
SEO COPYWRITING: Can you tell the difference between a witty headline and a search engine optimized headline? read “Is Clever Better…?” at Content Marketing Today.
SOCIAL MEDIA: See what Miranda Miller has to say about Google’s new “Social Reports” analytics that snag source and conversion value metrics.
GOOGLE: Barry Schwartz shares his thoughts on Google’s most recent algo update, the SEO penalty (in-the-works), which targets sites’ content that is considered “over optimized.” Thanks to Laura Crest for giving us the heads up that you may have to grab this post from SEL’s homepage under “Features and Analysts.”
SEO TIP: Learn how to whip your content into shape and avoid getting hit by Google’s over-SEO’ed penalty. Check out Shelly Kramer’s discussion at V3 Integrated Marketing.
PINTEREST: The Open SEO Vault has started a pretty cool infographic over on Pinterest. Check it out, the latest infographic is from Joe Rega entitled “Inbound Marketing & SEO – Seize Opportunity or Resist Change.”
Have a great weekend, everyone! Catch ya on the flip side