Weekly SEO Vault Round-up

Good morning & welcome to another beautiful spring weekend

It’s Friday morning and I know you want to get out of work as early as possible, so I’ll keep it quick!

Here’s what happened this week in search:

SEO COPYWRITING: Can you tell the difference between a witty headline and a search engine optimized headline? read “Is Clever Better…?” at Content Marketing Today.

SOCIAL MEDIA: See what Miranda Miller has to say about Google’s new “Social Reports” analytics that snag source and conversion value metrics.

GOOGLE: Barry Schwartz shares his thoughts on Google’s most recent algo update, the SEO penalty (in-the-works), which targets sites’ content that is considered “over optimized.”  Thanks to Laura Crest for giving us the heads up that you may have to grab this post from SEL’s homepage under “Features and Analysts.”

SEO TIP: Learn how to whip your content into shape and avoid getting hit by Google’s over-SEO’ed penalty. Check out Shelly Kramer’s discussion at V3 Integrated Marketing.

PINTEREST: The Open SEO Vault has started a pretty cool infographic over on Pinterest. Check it out, the latest infographic is from Joe Rega entitled “Inbound Marketing & SEO – Seize Opportunity or Resist Change.”

Have a great weekend, everyone! Catch ya on the flip side

~Aimee

Weekly Open SEO Vault Round-up

Good morning and TGIF to everyone! What’s on your plate for this spring-like weekend?

I’d like to start doing a weekly round-up for you because I find myself culling through tons of newsletters, emails and blogs to find the latest and greatest in content marketing and SEO copywriting. So I thought since I’m doing the work anyway, I might as well share it with all of you so you can start your weekend that much sooner!

OK, here’s what happened in the search industry this week:

Yesterday (March 8th) was International Women’s Day — a day dedicated to celebrating women’s contributions around the world. Cheers to us all!

Last March, Google launched the “Panda Update” to weed out low-quality content from its top search results. Here is a cool infographic created by Search Engline Land & BlueGlass that shows how Panda works and the various updates from 1.0 to today’s 3.2.

SMX West 2012 took place this week and copywriters were urged to take note: Keywords Exposed as Secret to Success.  Described as “one of the foremost people in the keyword research industry,” Christine Churchill, President of Key Relevance, took the stage and asked the crowd, “What is keyword research and how do you do it? How much keyword research is enough? When should you do it?”

There will be much more to come next week as I get into a solid groove. In the meantime, please feel free to buzz me about anything you think we should know about for next week’s round up!

Have a great weekend

~Aimee