“I wrote unique titles for all my pages – how come my CTRs still suck?”
I’ve heard this a lot over the years and it can be very frustrating. The good news is that you can overcome this challenge fairly easily.
SEO best practices tell us that each web page should have a unique title tag. But that’s where most folks fall off, forgetting (or not knowing) that there are two pieces to the title tag puzzle. Uniqueness is part one. Part two is that titles need to be tantalizing, sizzling, sexy… they need to entice the readers attention so they can’t help but to click thru!
You see, because the title is displayed as the clickable hyperlink in the SERPs, it is your first opportunity for conversion. Yes, it needs to follow certain criteria in order to achieve high rankings in the SERPs, but as I always say, “What good are top rankings if no one is clicking them?”
Second only to quality content, the title of a page is the most crucial part of on-page SEO. Here are some quick tips to help you write sexier, more enticingly tantalizing titles:
- SERPs only have so much real estate to display text. To prevent your titles from being chopped off at the end, keep the length to 60 characters or less including spaces.
- Use your primary keyword(s) early on in the title. Not only does it help the search engines rank your pages according to keyword relevancy, it also helps users identify the page topic quickly.
- Write like you talk. Search engines are getting smarter, and they like it when you use everyday conversational language. That means NO keyword stuffing!
- Save branded elements for the end of the title. Telling users who you are is less important in a title than telling them what a page is about.
- Be creative. When you write catchy titles, you get attention, which leads to the conversion – the click thru. How do you write creatively compelling titles?
Admittedly, it’s easier to be controversial, outrageous, and shocking in the B2C world than B2B.
Do you need to hire an SEO copywriter to write your titles? Maybe. Can you learn to write them yourself? Probably.
Give it a whirl! Sit back, relax your mind, and write some kick-ass titles. Then send them in to the Open SEO Vault & I’ll take a peek, offer some advice, and we can all vote on a winner. No cash prize, but bragging rights are fun, too